targetjobs
Leading a team of 3 designers - collaborating with core stakeholders, product and development teams to deliverer a brand new design system, architecture and strategy for the UK's leading graduate careers platform.
targetjobs
Leading a team of 3 designers - collaborating with core stakeholders, product and development teams to deliverer a brand new design system, architecture and strategy for the UK's leading graduate careers platform.
targetjobs
Leading a team of 3 designers - collaborating with core stakeholders, product and development teams to deliverer a brand new design system, architecture and strategy for the UK's leading graduate careers platform.
Role
Design Lead
Project
Product Rebuild
Year
2021
Registered Users
1.46m
+7% YoY
Sessions
49m
+12% YoY
Applications
338k
+9% YoY
Context
targetjobs is the UK's most popular student and graduate careers advice and jobs platform, with over 40 million annual platform visits. Rebuilt from the ground up in 2021 to replace a legacy tech stack and enable platform scalability to encourage growth across core KPIs.
Context
targetjobs is the UK's most popular student and graduate careers advice and jobs platform, with over 40 million annual platform visits. Rebuilt from the ground up in 2021 to replace a legacy tech stack and enable platform scalability to encourage growth across core KPIs.
Context
targetjobs is the UK's most popular student and graduate careers advice and jobs platform, with over 40 million annual platform visits. Rebuilt from the ground up in 2021 to replace a legacy tech stack and enable platform scalability to encourage growth across core KPIs.
Approach
Having conducted extensive research to re-identify the target audience and their needs. We then designed a new information architecture that simplified the platform's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the studio's aesthetic and brand identity.
Leading the design and front-end teams to produce a brand new design system to save time when making design and code decisions at scale, whilst ensuring consistency, familiarity, and accessibility at every touchpoint.
To improve usability, we stripped back UI clutter and introduced clearer calls to action that guided users through priority flows and encouraged them to engage with the key content. Designing mobile first making sure that users could access the platform on any device and from anywhere - with page speed being a key metric when designing and building the platform.
Approach
Having conducted extensive research to re-identify the target audience and their needs. We then designed a new information architecture that simplified the platform's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the studio's aesthetic and brand identity.
Leading the design and front-end teams to produce a brand new design system to save time when making design and code decisions at scale, whilst ensuring consistency, familiarity, and accessibility at every touchpoint.
To improve usability, we stripped back UI clutter and introduced clearer calls to action that guided users through priority flows and encouraged them to engage with the key content. Designing mobile first making sure that users could access the platform on any device and from anywhere - with page speed being a key metric when designing and building the platform.
Approach
Having conducted extensive research to re-identify the target audience and their needs. We then designed a new information architecture that simplified the platform's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the studio's aesthetic and brand identity.
Leading the design and front-end teams to produce a brand new design system to save time when making design and code decisions at scale, whilst ensuring consistency, familiarity, and accessibility at every touchpoint.
To improve usability, we stripped back UI clutter and introduced clearer calls to action that guided users through priority flows and encouraged them to engage with the key content. Designing mobile first making sure that users could access the platform on any device and from anywhere - with page speed being a key metric when designing and building the platform.
Outcome
The rebuild of the platform has had a significant impact on their performance across key metrics, with registrations, applications, sessions & pages per session all up since launch. The new design system allows the team to design and build at speed, acting as a single source of truth for designers, developers & QA. Most importantly, from direct feedback and an improving Net Promoter Score, we know that user experiences have improved.
Outcome
The rebuild of the platform has had a significant impact on their performance across key metrics, with registrations, applications, sessions & pages per session all up since launch. The new design system allows the team to design and build at speed, acting as a single source of truth for designers, developers & QA. Most importantly, from direct feedback and an improving Net Promoter Score, we know that user experiences have improved.
Outcome
The rebuild of the platform has had a significant impact on their performance across key metrics, with registrations, applications, sessions & pages per session all up since launch. The new design system allows the team to design and build at speed, acting as a single source of truth for designers, developers & QA. Most importantly, from direct feedback and an improving Net Promoter Score, we know that user experiences have improved.
View Project in the Wild
Let's work,
together.
harry@empty-state.com
Let's work,
together.
harry@empty-state.com
Let's work,
together.
harry@empty-state.com