Starting by conducting in-depth discovery sessions with the salon's management team to understand their specific requirements, goals, and target audience. We analysed their existing systems, customer journey, and identified pain points and opportunities for improvement.

With a strong understanding of the salon's requirements, we focused on designing a user-centered platform that would provide an engaging and intuitive experience for visitors. Developing a visually compelling design that aligned with the salon's brand identity, employing consistent branding elements and a visually appealing interface, we aimed to create a strong and memorable impression on visitors.

To enable seamless online bookings, we built a custom bookings platform integrated with the salon's existing systems. The platform allowed customers to browse available services, select preferred stylists, view real-time availability, and book appointments conveniently. We implemented an intuitive user interface with clear call-to-action buttons, making the booking process quick and hassle-free.

To enhance customer engagement and loyalty, we integrated automated marketing features into the platform. This included personalised email campaigns, automated reminders, and targeted promotions based on customer preferences and booking history. By implementing these strategies, we aimed to nurture customer relationships and encourage repeat bookings.