targetconnect
Leading on the design and implementation for the UK's most widely distributed careers and student services platform. Fundamental UX driven work to overhaul the platform for all user types to ensure that Operators and Students can enjoy seamless experiences.
targetconnect
Leading on the design and implementation for the UK's most widely distributed careers and student services platform. Fundamental UX driven work to overhaul the platform for all user types to ensure that Operators and Students can enjoy seamless experiences.
targetconnect
Leading on the design and implementation for the UK's most widely distributed careers and student services platform. Fundamental UX driven work to overhaul the platform for all user types to ensure that Operators and Students can enjoy seamless experiences.
Role
Design Lead
Project
SaaS University Platform
Year
2022-2023
Context
targetconnect is a SaaS platform integrated into upwards of 90 universities, predominantly in the UK but currently expanding to more European markets & beyond. Used by over 500,000 students and 5,000 operators across those universites, the platform enables student and careers services to deliver essential modules to students. The project was to redesign the interface and experiences for all user types, beginning in 2022 and will be implemented over the next 18 months to ensure that core users have a modern interface and seamless experiences when using the platform.
Context
targetconnect is a SaaS platform integrated into upwards of 90 universities, predominantly in the UK but currently expanding to more European markets & beyond. Used by over 500,000 students and 5,000 operators across those universites, the platform enables student and careers services to deliver essential modules to students. The project was to redesign the interface and experiences for all user types, beginning in 2022 and will be implemented over the next 18 months to ensure that core users have a modern interface and seamless experiences when using the platform.
Context
targetconnect is a SaaS platform integrated into upwards of 90 universities, predominantly in the UK but currently expanding to more European markets & beyond. Used by over 500,000 students and 5,000 operators across those universites, the platform enables student and careers services to deliver essential modules to students. The project was to redesign the interface and experiences for all user types, beginning in 2022 and will be implemented over the next 18 months to ensure that core users have a modern interface and seamless experiences when using the platform.
Approach
Our approach was rooted in a deep understanding of the needs and aspirations of both operators and students. With a focus on enhancing usability, engagement, and overall user satisfaction, we embarked on a journey to transform the platform into a seamless and intuitive experience for all stakeholders.
We began by conducting extensive user research, including interviews, surveys, and usability tests, to gain insights into the pain points and preferences of both operators and students. By understanding their goals, challenges, and expectations, we could tailor the redesign to address their specific needs.
A clear and intuitive information architecture was vital to improving the platform's usability. We conducted a thorough analysis of the existing structure and user flow, identifying areas for improvement. By streamlining the navigation and optimising the user flow, we aimed to create frictionless experiences.
We aimed to create a visually appealing and cohesive design that aligns targetconnect with other Group GTI products (targetjobs & gradireland) by implementing our Design System across the platform. By refining the visual elements, typography, and color palette, we crafted an engaging and modern interface that resonates with the platform's users.
Approach
Our approach was rooted in a deep understanding of the needs and aspirations of both operators and students. With a focus on enhancing usability, engagement, and overall user satisfaction, we embarked on a journey to transform the platform into a seamless and intuitive experience for all stakeholders.
We began by conducting extensive user research, including interviews, surveys, and usability tests, to gain insights into the pain points and preferences of both operators and students. By understanding their goals, challenges, and expectations, we could tailor the redesign to address their specific needs.
A clear and intuitive information architecture was vital to improving the platform's usability. We conducted a thorough analysis of the existing structure and user flow, identifying areas for improvement. By streamlining the navigation and optimising the user flow, we aimed to create frictionless experiences.
We aimed to create a visually appealing and cohesive design that aligns targetconnect with other Group GTI products (targetjobs & gradireland) by implementing our Design System across the platform. By refining the visual elements, typography, and color palette, we crafted an engaging and modern interface that resonates with the platform's users.
Approach
Our approach was rooted in a deep understanding of the needs and aspirations of both operators and students. With a focus on enhancing usability, engagement, and overall user satisfaction, we embarked on a journey to transform the platform into a seamless and intuitive experience for all stakeholders.
We began by conducting extensive user research, including interviews, surveys, and usability tests, to gain insights into the pain points and preferences of both operators and students. By understanding their goals, challenges, and expectations, we could tailor the redesign to address their specific needs.
A clear and intuitive information architecture was vital to improving the platform's usability. We conducted a thorough analysis of the existing structure and user flow, identifying areas for improvement. By streamlining the navigation and optimising the user flow, we aimed to create frictionless experiences.
We aimed to create a visually appealing and cohesive design that aligns targetconnect with other Group GTI products (targetjobs & gradireland) by implementing our Design System across the platform. By refining the visual elements, typography, and color palette, we crafted an engaging and modern interface that resonates with the platform's users.
Outcome
We are in the early phases of the rollout of this project but are already starting to see an uptick in core metrics and user satisfaction with feedback from both operators and students proving positive, the rest of the project is due to be delivered alongside a busy product roadmap over the next 18 months.
The redesigned UI/UX of targetconnect empowers operators and students with an intuitive and streamlined interface. Navigating the platform is effortless, allowing users to access information and services quickly and efficiently. Our approach to redesigning the UI/UX for TargetConnect was rooted in thorough research, collaborative workshops, intuitive information architecture, visual design, iterative prototyping, and usability testing. The outcome is a transformed platform that offers enhanced usability, increased engagement, and improved satisfaction for both students and operators.
Outcome
We are in the early phases of the rollout of this project but are already starting to see an uptick in core metrics and user satisfaction with feedback from both operators and students proving positive, the rest of the project is due to be delivered alongside a busy product roadmap over the next 18 months.
The redesigned UI/UX of targetconnect empowers operators and students with an intuitive and streamlined interface. Navigating the platform is effortless, allowing users to access information and services quickly and efficiently. Our approach to redesigning the UI/UX for TargetConnect was rooted in thorough research, collaborative workshops, intuitive information architecture, visual design, iterative prototyping, and usability testing. The outcome is a transformed platform that offers enhanced usability, increased engagement, and improved satisfaction for both students and operators.
Outcome
We are in the early phases of the rollout of this project but are already starting to see an uptick in core metrics and user satisfaction with feedback from both operators and students proving positive, the rest of the project is due to be delivered alongside a busy product roadmap over the next 18 months.
The redesigned UI/UX of targetconnect empowers operators and students with an intuitive and streamlined interface. Navigating the platform is effortless, allowing users to access information and services quickly and efficiently. Our approach to redesigning the UI/UX for TargetConnect was rooted in thorough research, collaborative workshops, intuitive information architecture, visual design, iterative prototyping, and usability testing. The outcome is a transformed platform that offers enhanced usability, increased engagement, and improved satisfaction for both students and operators.
Let's work,
together.
harry@empty-state.com
Let's work,
together.
harry@empty-state.com
Let's work,
together.
harry@empty-state.com